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 Brand slogan: “SSing ~ New Metro”
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SSing is a mixture of safety, service and “ing”, which means that Seoul Metro will continue its efforts to improve the service and safety it provides for its customers. In order to emphasize the image of a high-speed train, the slogan used the Korean onomatopoeic word that mimics the sound heard when something is moving fast. |
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The new slogan highlights Seoul Metro’s commitment to turn itself into a reform- and innovation-oriented company.
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BI |
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The new BI used the letter “S” as key letters in ‘SSing’, ‘Seoul’, ‘Smart’, ‘Safety’ and ‘Service’ to emphasize Seoul Metro’s vision and values. The BI’s design is also shaped like a musical note and the symbol of infinity to underline Seoul Metro’s happiness in committing itself to providing an “infinite service” to its customers.
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